Posted on: 10 December 2015
According to Forbes, around 73% of Americans use at least one social media site on a regular basis, and the number has continued growing steady over the years. Because of the popularity of social media sites, many businesses are now incorporating marketing strategies to target consumers through social media. If you are interested in starting an online business, you could become a social media consultant as a person that helps businesses market through social media. Here are three things to know about this growing industry.
What Is A Social Media Consultant?
A social media consultant is a person that works with companies to develop strategies for marketing to consumers through social media sites. There are numerous popular social media sites, and companies can use any of these sites as a way to grow their businesses.
As a social media consultant, you will work directly with a firm to help them find the best ways to do this. The goal is to help companies see results of these marketing efforts, and the results are typically increased sales. You will have to help them determine things like:
- Which sites to focus on
- What tactics to use to stir up business
- When the best times are to post things
- How to attract more people to follow the company you work for
You will basically be the person responsible for all marketing efforts related to the company's social media sites.
What Does It Take To Become A Social Media Consultant?
If this type of job sounds interesting to you, you might want to begin looking into what it would take to become a social media consultant. The first quality you must possess is an outstanding understanding of how social media sites work. You must know how to maneuver through the sites, and you must understand how the sites work.
The second quality you will need is a good understanding of how marketing works. If you have any type of work experience or educational experience in marketing, you might be a good candidate for a job like this.
Finally, you will need great communication skills. In order to find companies that will hire you, you must know how to sell yourself. Companies may be reluctant at first to hire a person to do this type of job. Because of this, you may need to offer your services for relatively low prices at the beginning. As a company sees the results of your efforts, you could slowly increase your prices for the services. Some of the results they will look for include:
- Increased traffic to their website
- Increased number of followers on their social media sites
- Increased sales
If you do a great job, you may have an easier time finding more clients that will hire you.
What Tactics Are Used?
When you begin offering services as a social media consultant, you will have to know what tactics to try. There are numerous options you can choose from, but one is offering a discount price for something when people follow a company. Of course, you must discuss these options with the company before you begin making offers like this.
Another option is to give discounts on referrals. If someone refers a customer that makes a purchase, you could offer a discount to the person that referred him or her. These are just a few methods companies often use to increase their presence with social media.
Working an online business has its pros and cons, but it can be a good way to make a living from the comfort of your home. To learn more, begin looking into the best online business opportunity for people that want to work from home.Share